The year 2022 had us seeing so many ads that promised to show how to start affiliate marketing in Nigeria, but if you are still reading this, you weren’t successful in your pursuit. Well, as its name implies, affiliate marketing is a way of promoting someone else’s goods or services by putting them in front of your audience and trying to convince them to buy the product and you get a commission on the sale.
And, there are so many tutorials out there promising to teach you what it’s all about. In this post, we have simplified everything we’ve learned from those tutorials to help you start your affiliate marketing business and start making profits as soon as possible.
Steps on How to Start Affiliate Marketing in Nigeria
Here are the tested and trusted steps on how to start affiliate marketing in Nigeria that pays.
Choose a Niche
Before you learn how to start affiliate marketing in Nigeria, you have to choose a niche. Your niche is the area you want to specialize in. You might want to choose a niche that you love and can handle pretty well because sales might get slow sometimes and if you don’t have passion for your niche, you may lose interest in it.
Also, choose a profitable niche. There are some niches with records of high commissions, if you want to go for ones with high commissions, you might go for products like cars. There are others with low commissions but track records of high sales, you can go for these products if you don’t mind growing slowly but steadily as an affiliate marketer.
Thirdly, check out your competitions. We usually don’t advise beginners to go for those saturated niches because they are flooded with lots of competitors. But if you have a competitive advantage, you might just go ahead if it’s what you really want. Let’s go ahead to list some profitable niches.
Profitable Niches for Affiliate Marketers
- Health and Fitness
- Dating and Romance
- Jewellery and Accessories
- Beauty and Skincare
- Wealth Building
- Web Hosting
- DIY Crafts
- Real Estate
- Computers and gadget
- Baby products
- Adult Content
- Event Tickets
Sign Up for an Affiliate Marketing Program
Next on how to start affiliate marketing in Nigeria is for you to sign up for an affiliate marketing program. Before joining any affiliate marketing program, check the reputation of the affiliate marketing program to ensure that you are not joining a program with a track record of failing.
Another thing to look out for is their commission rate. Are you comfortable with the commission? If not, just look for another affiliate marketing program. Remember that to succeed as an affiliate marketer, your audience has to trust you. That is why we always suggest that you sign up with only an affiliate marketing program that will be able to provide support for you and your audience when they make purchases.
Lastly, check for how long their cookies last. There are affiliate marketing programs with cookies that last up to one month, giving you time to convince your audience to make purchases. You can still go for those with cookies that last for shorter periods if you are comfortable with them.
When you apply to become an affiliate marketer and get approved, you will be provided with an affiliate link that contains your affiliate link, so that when your audience buys using your link, your commissions would always go to your account.
Here’s a List of Affiliate Marketing Programs You can Join as a Nigerian
- Amazon Affiliate Program
- Jumia affiliate marketing
- KONGA AFFILIATE PROGRAM
- Fiverr Affiliate Program
See more affiliate programs in this post –> Top 17 Affiliate Marketing Platforms that Accept Nigerians
Choose a Product to Promote
Once you’ve selected any of the niches we’ve mentioned above, and signed up on any affiliate marketing network, you need to carry out research for the best products in your niche. Before choosing a product, ensure that it’s a product that you can vouch for. Never recommend a product that will make your audience lose trust in you.
You can ask for free samples of the product if the merchant offers that or spend money to buy the product, use it, and recommend it to your audience based on experience. You also need to carry out lots of research on the product you want to promote. You don’t want to be known as a bluff in your niche, especially if you are just learning how to start affiliate marketing in Nigeria.
Build a Website or Landing page
There are lots of affiliate platforms where you can create a page on the platform or promote the links directly. So, you can start affiliate marketing in Nigeria without a website. For affiliate marketers that are promoting products with a focus on career advancement, you might want to consider professional platforms like LinkedIn for that. Social media like TikTok is known to promote products and services with teenagers as the target audience because the greater percentage of people on TikTok are teenagers.
However, if the affiliate programs do not offer the feature to promote your products and you don’t want to directly post your links on social media, you can build a website or landing page.
Drive Traffic to your Site
This is where a lot of affiliate marketers get stuck, especially newbies who are just learning how to start affiliate marketing for beginners. They find it difficult to drive traffic to their website and make their prospective audience buy. So, how do you drive traffic to your affiliate marketing product? Well, here are some ways you can drive FREE traffic to your affiliate program.
- Produce high-quality blog SEO content
- Give email marketing a try
- Be active on online forums like Quora or Reddit
- Start a Youtube channel and promote the links there
- Create a TikTok profile for your niche and make viral videos to promote your products
- Create a Twitter thread explaining your product and share your links on Twitter
- Create an Instagram for your niche, and promote your products
- Pin images of your products on Pinterest
If you decide to get paid traffic to your website, you could try any of the following options.
- Pay-Per-Click (PPC) Advertising (For example Google AdWords)
- Link and Banner Advertisements on Websites and Blogs with high traffic.
- Social Media Advertising on Facebook, Instagram, TikTok, Twitter, and every other social media platform.
Follow the Legal Codes of Conduct as an Affiliate Marketer
Even after learning how to start affiliate marketing in Nigeria and setting it up successfully, you still need to play by the rules. Never break the affiliate program policies and try your best to be transparent with your audience. There shouldn’t be any hidden charges, and let your audience know that you are going to get a commission when they purchase through your link.
Can You Start Affiliate Marketing in Nigeria Without a Website?
Yes, you can start your affiliate marketing business without a website or blog. You can use social media like Facebook, Instagram, TikTok, etc.
Other Tips That Show You How to Start Affiliate Marketing in Nigeria
Affiliate marketing is one of the ways of making passive income in Nigeria, and the best part of it is that you don’t even need a huge capital to start it. You just need to follow these simple steps that we have provided above on how to start affiliate marketing in Nigeria and you will start earning commissions.
Remember, in any business you go into in Nigeria, you need to be determined and work smarter to succeed. Cheers to your success.